On Sunday night, Kendrick Lamar released his latest album, To Pimp a Butterfly. By Monday, the album was streamed more than 9.6 million times on Spotify, breaking the single-day streams record for the service that was set just last month by Drake's surprise mixtape release, If You're Reading This It's Too Late.
The album, in stores March 23, is also available on iTunes.
.@kendricklamar's #ToPimpAButterfly was streamed 9.6M+ times Monday. A new world record, K-Dot http://t.co/Fz66I8jZ2Ppic.twitter.com/G8CzycJkPW
— Spotify (@Spotify) March 17, 2015
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