Did you guys hear about this little awards show called The Junos? Oh, you did? Well aren't you just Mr. Finger-On-The-Pulse. Or Ms. Finger-On-The-Pulse.
The nominees for the 2012 Juno Awards were announced this week, to general excitement, especially here at CBC Radio 3. You see, it seems like every year more of our favourite bands are getting the nod from the Juno people. What does it all mean? That Grant Lawrence has infiltrated the jury? That the robot that processes Nickelback nominations is malfunctioning? Whatever the case, I'm going to play plenty of Juno nominated music on the program today.
Last year, the Juno's seemed to be trying to increase their relevance among the young folks on this country, booking popular Degrassi actor Drake to host, and having performances from cool bands like Arcade Fire and, um, Down With Webster? Well, baby steps.
This year, it seems like they've taken the leap from normal cool to ironic internet cool, tapping William Shatner, who at this point is basically a walking talking meme, to host.
What do you think? Are the Juno's hip and cool? Will you be watching?
And don't forget to follow along on the CBC Radio 3 Tumblr for extra credit!