As the interactive portion of this year's South by Southwest blends into the music conference, so much changes (clothes, hairstyles, acne) — yet so much stays the same. Even though khakis turn into skinny jeans at this time, the names that conference attendees line up for are uncannily similar.
We thought we'd compile a list of both indie band and startup company names that are on the bill down here at SXSW. Click through the above gallery, and see if you can tell the difference.
Related:
Watch Winning America: the story of Said the Whale's journey to SXSW
The top 7 band names at SXSW 2012